The success of your business and its ability to generate revenue and most importantly, turn a profit, is significantly tied to the work you do up front to validate your product or service, understand your competitors and make data driven decisions about how you will position your company and products in the target market.
At a minimum, small to medium sized business leaders need to understand what their sales plan and strategy is, speak to it confidently and use it as a “North Star” for decision making.
Many leaders I speak to tell me that they just “winged it” when they first launched their business or products. This can work on occasion, but most of us don’t have the finances, time or energy to take on this risk; and, it can be incredibly frustrating and demotivating to see things stall or fall through.
The sales planning process doesn’t have to cost you a fortune and it can be done fairly quickly if you’re disciplined and rely on the evidence based resources and best practices available to you. An experienced sales consultant can help fill in the gaps as you go.
So, what are the 7 elements needed to make your organization "sales ready"?
Are you and your organization “sales ready?” Take our short “Are you ready to sell?” survey below to receive a FREE Sales Plan Assessment with tips on how to leverage sales methodologies and best practices to increase the likelihood that your new product or service based business will survive and thrive.